Joshua Fernandez

I’m Josh — a Bexley-based portrait specialist with roots in London’s creative pulse. I specialise in portrait photography and professional headshots for individuals and businesses across GB, focusing on images that feel honest, confident and effortless. My aim is simple: create portraits that look like you at your best, not like a photo shoot. My approach is built around storytelling and connection. Photography began for me as a way to freeze memories — I asked my parents for my first camera at school and never looked back. That same instinct guides every session now: I look for the small, real moments that reveal personality. Whether it’s a studio headshot for LinkedIn, a stylised portrait session, or a business portrait that represents your brand, I work to capture relaxed, authentic expression with strong visual impact. How I work: we start with a quick conversation to understand your goals — the tone you want, the platform the images will live on, and any brand considerations. On the day I create a calm, friendly atmosphere so even camera-shy clients feel at ease. I guide pose, posture and expression with clear direction, use lighting that flatters and defines, and tailor the session to suit studio or on-location needs. My background in working with brands means I’m comfortable translating brand identity into a single portrait or a broader set of professional images. What makes my portraits different is the balance between cinematic aesthetic and natural humanity. I lean into curated lighting and composition when it serves the story, but always prioritise genuine moments over stiff formality. Clients value this approach because the final images feel wearable — strong for marketing and honest for personal profiles. If you’re based in Bexley or anywhere in GB and need professional portraits or headshots, I’ll make the process straightforward, efficient and enjoyable. Get in touch to discuss a brief — whether you need a LinkedIn-ready headshot, a portfolio portrait, or a set of business images, I’ll bring clear creative direction and a story-led eye to every frame.