Lauren McWilliams- Brand Photographer and Strategist

Lauren McWilliams brings her brand-photography sensibility to portrait studio sessions in Cramlington, creating professional portraits that do more than look good — they communicate who you are and what you stand for. As a Brand Photographer and Strategist, Lauren blends visual craft with strategic thinking to deliver portraits and headshots tailored specifically for business use: LinkedIn profiles, personal websites, and professional marketing. What sets Lauren apart is her brand-first approach. Instead of a one-size-fits-all headshot, she considers the wider context of your work — the tone of your business, the audience you want to reach, and the message you need to send. That insight informs choices from lighting and background to wardrobe and posture, so each image supports your professional story and builds trust with clients or employers. Sessions are relaxed and collaborative. Lauren focuses on putting people at ease, using gentle direction and simple poses to capture authentic expressions rather than stiff, overly posed images. Whether you prefer classic, crisp corporate portraits or softer, more approachable branding headshots, the studio environment in Cramlington is designed to feel comfortable and focused so the best version of you can come through naturally. Her process begins with a conversation about your goals and visual brand, followed by practical guidance on styling and preparation. On shoot day, Lauren guides you through looks and poses, adjusting light and framing to create a strong, versatile set of images. The result is a curated collection of professional portraits that work across social profiles, press features, and marketing materials. Ideal for business owners, freelancers, corporate professionals and anyone who needs a LinkedIn-ready photo, these studio sessions combine the polish of a professional headshot with the clarity of strategic brand thinking. Based in Cramlington, Lauren offers focused portrait sessions that help you present a confident, authentic professional image — one that supports your wider brand and business goals.