Cricklewood portrait studio by Felicity Lass. Natural, relaxed sessions that capture real moments—family, maternity and professional headshots that feel fun, timeless and authentic.
I’m Felicity — a North London portrait photographer who specialises in creating natural, timeless images that feel effortless. With over a decade of experience photographing families, newborns, maternity and business portraits, my work is rooted in one simple idea: great portraits come from relaxed people and real moments. Why choose me for your portrait or business headshot in Cricklewood? I bring a warm, unfussy approach that helps even the most camera-shy clients feel at ease. My background in advertising taught me how to craft visuals with attention to light and composition, and as a mother of three I know how to create a calm, playful atmosphere so children (and adults) are themselves in front of the lens. The result is images that are natural, timeless and full of personality — perfect for prints at home or professional use online. What makes my approach special is the blend of documentary feeling and considered portraiture. I aim to capture authentic interactions — the small, tender moments as well as confident, on-brand headshots. For business clients I plan sessions carefully: a short pre-shoot conversation or questionnaire helps me understand your brand and the look you want, so we can create portraits and personal-brand images you’ll be proud to use on LinkedIn, websites and marketing materials. How I work: sessions are relaxed and unhurried. For family, maternity and newborn shoots I’ll come to your home or choose a nearby location to make the experience as stress-free as possible. For professional headshots and personal branding I deliver studio-standard results — guiding you with posing, outfit choices and natural direction so your personality shines through. I pride myself on being personable, organised and quick to deliver beautifully edited images. My priority is always to create portraits that you will treasure — whether that’s a glowing maternity portrait, a quiet newborn moment, a joyful family image or a confident business headshot. Based in Cricklewood and covering North London, I’d love to help you capture this moment in your story with images that are both beautiful and undeniably you.
Choose the perfect package for your special day
Beautiful gift-pack sent after purchase. Recipient may purchase prints/products separately.
Weekday shoot fee. Gallery link provided within 10 days; products sold separately.
Vouchers valid for 6 months; products available to purchase after the session.
Weekend shoot fee. Gallery link provided within 10 days; products sold separately.
Includes newborn session; products sold separately.
In-home newborn session. Photographer brings posing beanbag and backdrop; allow at least 2 hours for session.
Short corporate jobs or hourly-rate work; travel fees apply outside London.
Quick branding refresh ideal for social media and website use. Pre-shoot call and preparation guide included.
In-depth branding shoot for launch or refresh. Consultation and preparation guide included.
Full digital collection of newborn session plus prints.
Full digital package of edited images plus three mounted prints.
Corporate event or branding half-day coverage with edited digital images included.
Extended branding package for small teams and businesses, includes full digital delivery.
Full day corporate coverage with quick turnaround on edits. Prices quoted inclusive of VAT where stated on site.