Rosalind Furlong Photography

Rosalind Furlong is a portrait specialist based in Earlsfield, South West London, whose work is driven by a belief that everyone deserves a beautiful, honest photograph. With a background that includes study at the International Center of Photography and a distinction in Professional Photographic Practice from the London College of Communication, Rosalind brings a blend of technical skill and a gentle, people-first approach to every session. Why choose Rosalind? She has twice been a winner of Portrait of Britain and her images have been published widely; more importantly, she cares about how you feel in front of the camera. Her aim is to make people look like the best version of themselves: she is obsessive about lighting, thoughtful with direction (she prefers to guide rather than “pose”), and uses careful retouching to remove distractions while keeping the subject recognisably themselves. The result is professional headshots, business portraits and portraits for families that feel natural, flattering and built to last. How she works: sessions take place in her home studio in Earlsfield, where natural light can be combined with studio strobes, or on location around nearby Wandsworth Common and surrounding areas. Rosalind spends time getting to know you—your job, how you want to present yourself, and what makes you relaxed—so that the session never feels hurried. For business clients she creates headshots and branding images suitable for LinkedIn, websites and marketing; for families she prioritises heirloom-quality images designed for wall display, using museum-quality labs she trusts. She also produces publicity and poster imagery for theatre productions, collaborating with directors and actors to develop creative lighting and concepts. Her process is warm and conversational. Many clients say they’re surprised at how much they enjoy a session—Rosalind aims to make you feel at ease so genuine, natural expressions replace forced smiles. All portraits are professionally retouched to soften temporary blemishes while retaining authenticity. Though portraiture and business photography are her core focus, Rosalind occasionally photographs dogs and puppies—always as a secondary offering and mainly to meet new furry subjects she adores. If you’re looking for professional portraits in Earlsfield and South West London—headshots that work for business, portraits that hang proudly on your wall, or thoughtful family photography—Rosalind offers a considered, award-winning approach rooted in light, craft and respect for the person in front of the lens.