Imago Portraits in Friern Barnet specialises in authentic portrait photography for families and professionals. Robin Edwards crafts relaxed, unposed headshots and family portraits and supports presentation as treasured wall art.
Imago Portraits is a specialist portrait studio based in Friern Barnet, dedicated to creating authentic, expressive images for families and professionals. Led by Robin Edwards, a portrait photographer with decades of experience, Imago treats each session as a photographic experience — not just a photoshoot. The secret, as Robin often says, is never to pose or fake an expression; instead we create the conditions where genuine warmth, humour and personality appear naturally. Why choose Imago Portraits? We position ourselves as specialists in portrait photography for two core needs: family memories and business/headshot portraits. That focus means you get deep expertise in capturing authentic family connections — the small gestures and spontaneous smiles that become heirlooms — and in producing strong professional headshots that convey confidence, warmth and individuality for LinkedIn, websites and branding. Our approach is gentle, human and design-led. Sessions take place in a calm, welcoming studio where time is set aside for you to relax and be yourself. We listen carefully before you arrive: who you are, what you love about your family or your professional image, and how you’d like the final photos to live in your home or online. After the shoot, our Design Consultation helps you choose the images and presentation options — from framed wall art to albums — so your portraits become an intentional part of your life. What makes us different is the combination of technical skill and a compassionate, conversational style. Robin’s experience means he can read light and expression quickly, guiding people without instructive posing. The result is portraits that feel true to you, whether it’s a natural family scene or a focused business headshot that helps you stand out. While portrait work is our core speciality, Imago also offers complementary services such as bespoke picture framing, workshops and occasional product or nature photography. These extras support our main mission: to capture meaningful images and present them beautifully. If you’re looking for a portrait studio in Friern Barnet that values authenticity, design and lasting presentation, Imago Portraits delivers a professional, personal and memorable photographic experience.