Jon Applegate Photography

Jon Applegate Photography is focused on one clear purpose: making portrait sessions that feel easy and deliver honest, characterful images. Based in Hertford, Jon positions himself as a portrait specialist — someone who understands the subtleties of expression, lighting and presence that turn a photo into a professional asset. Why choose Jon? His approach is intentionally simple and human. Rather than forcing poses, he creates a calm studio environment where people can relax and be themselves. That relaxed atmosphere makes it straightforward to capture genuine smiles, thoughtful looks and the small, telltale gestures that communicate confidence and approachability — exactly what matters for business headshots, LinkedIn profiles and personal portraits. Jon’s style favours clarity and authenticity. He looks for natural light, flattering angles and composed, timeless framing so each portrait reads well on digital platforms and in print. The result is a collection of images that feel like the real person in the frame: professional without being stiff, polished without feeling overworked. How he works with clients is collaborative and clear. Sessions begin with a short conversation about the image you want to project — whether that’s a sharp corporate headshot, a relaxed creative portrait, or a selection of looks for an online presence. Jon guides posing and expression with gentle direction, helping even camera-shy clients find their best angles. In the studio he focuses on comfort, pacing the shoot so you get a variety of natural looks without pressure. Although portrait work is the central focus, Jon also runs occasional workshops for photographers and ambitious amateurs who want to learn studio lighting and portrait technique. These are offered as supplementary learning opportunities, with portraiture remaining the primary service. Whether you need a professional headshot for business, a personal portrait for a portfolio, or a refreshed image for social profiles, Jon Applegate Photography delivers portraits that feel honest and perform where it matters. Based in Hertford, Jon brings local knowledge, a calm studio approach and a clear dedication to making people look — and feel — their best in front of the camera.