Alexa Loy Photographer and Artist

As a photographer and artist based in Hitchin, Alexa Loy specialises in portrait photography with a thoughtful, artful approach. Her focus is on creating professional portraits that feel genuine — images that capture character, mood and the small, honest details that make each person unique. Whether you choose a classic studio session or a softer environmental portrait, Alexa aims to make the experience calm, personal and creatively rewarding. Alexa’s work is rooted in observation and connection. She blends an artist’s eye for light, composition and texture with a relaxed, conversational manner that helps clients feel at ease. Many people arrive unsure how to ‘pose’ or nervous about being photographed; Alexa’s priority is to build trust quickly, using gentle direction, simple prompts and quiet encouragement so natural expressions emerge. The result is a collection of professional portraits and headshots that look like the best version of you, not a stiff or staged likeness. The portrait studio offering centres on producing high-quality professional portraits and headshot photography for individuals, creatives and small businesses. Alexa understands the role a portrait plays — from LinkedIn and company profiles to personal branding and creative portfolios — and she works with each client to tailor the session to their needs. She listens to how you want to present yourself, suggests styling and framing that suit your objectives, and crafts images that feel consistent with your personality and professional goals. How she works: every session begins with a short conversation to understand your aims and comfort level. On the day, Alexa creates a calm atmosphere in the studio where natural light and considered backdrops support flattering, expressive portraits. After the shoot she carefully edits each image to preserve tone and authenticity, delivering files suited for online profiles, print and portfolio use. Choosing Alexa Loy means choosing a Hitchin-based portrait specialist who values authenticity, artistic composition and a personable experience. If you want professional portraits or headshots that communicate confidence and character — crafted with care and an artist’s sensitivity — Alexa’s portrait studio is designed to deliver thoughtful, memorable images that work for both personal and professional uses.