Jon Holloway Photographer

I don’t just take photos — I tell stories. Based in Holloway, East London, I specialise in portrait photography with a clear focus on business, editorial and advertising work. My approach is built around capturing authentic, human moments that connect people to the brand, the campaign or the story they want to tell. Why choose me? My work is rooted in a documentary, story-led aesthetic that suits organisations and individuals who need portraits with purpose. Whether it’s a corporate headshot for LinkedIn, an editorial portrait for PR, or images for an advertising campaign, I aim to make every frame feel honest and considered. Clients value a relaxed, professional shoot that produces confident, natural images rather than stiff poses. How I work: I start with a straightforward conversation about the brief and the audience the images must speak to. That prep shapes location, styling and lighting so the session runs smoothly. On the day I create a calm, collaborative atmosphere — I guide subjects with simple direction that helps people relax and look like themselves. For headshots I offer practical preparation advice and tips to help you feel ready and confident before you arrive. Experience and credentials: Over the years I’ve worked with organisations across London on charity campaigns, corporate commissions and editorial projects. That experience means I understand how portraits need to function in print, online and across social platforms — from high-impact campaign imagery to tighter PR headshots. The result: portraits that feel genuine, appropriate to the brief and ready to use across business profiles, press, marketing and advertising. If you need professional portraits from a photographer who prioritises story, connection and clarity, I’m ready to discuss your project. Video is available as an occasional complement to portrait work, but my core specialism remains portrait, business and editorial photography. If you’d like to talk through a studio session or corporate shoot in Holloway or anywhere in London, get in touch — let’s create portraits that do the work for you.