Baldwins Lens and Light

I’m Malcolm Baldwin, the photographer behind Baldwins Lens and Light, based in Kidderminster. My work is built around one clear belief: great portrait photography comes from a relaxed, honest connection between subject and photographer. I specialise in portrait sessions in my studio and on location, creating professional portraits and headshots that look natural, confident and distinctly you. Why choose Baldwins Lens and Light for your portrait needs? I bring more than technical skill—I bring a storyteller’s eye. My approach focuses on detail, light and composition to reveal personality rather than force posing. Whether you need a corporate headshot for LinkedIn or a refined studio portrait, I work to capture the small, genuine moments that communicate trustworthiness and presence. Clients tell me they appreciate how calm and conversational the sessions feel; that comfort shows in the images. How I work: every portrait session starts with a short conversation about purpose and style. Together we decide on the look you want—clean and professional for business profiles, or more expressive for creative portfolios. In the studio I use controlled lighting and simple backdrops to keep attention on the subject; on location I choose environments that complement your look without distracting from it. I’m mindful of space and atmosphere, keeping shoots unhurried so natural expressions unfold. For business portraits and headshots I adopt a pragmatic, professional workflow: pre-shoot guidance on clothing and styling, a friendly but focused shoot, and careful selection and edit of images to suit professional platforms like LinkedIn. While portrait photography is my primary focus, I also support local businesses with business portrait work when needed—always tailoring images to your brand and audience. My passion for photography comes from storytelling and craft. At Baldwins Lens and Light I aim to provide more than a photograph—I deliver a professional portrait that feels true to you and works for your goals. If you’re in Kidderminster or the surrounding area and want a portrait that balances refinement and authenticity, get in touch and let’s create images that speak for you.