Joe Giacomet, based in Soho, creates professional headshots and business portraits that reveal personality. Relaxed, character-led sessions—studio or on-location—to elevate your profile.
I’m Joe Giacomet — a portrait specialist based in Soho, London, focused on creating professional portraits and business headshots that actually reflect who you are. I believe a great portrait should do more than look polished: it should show personality, tell a story and give confidence to anyone who sees it on LinkedIn, company websites or press material. Why choose me for your professional portrait? My approach is character-led and relaxed. I bring the same attention to detail and creative eye I apply across my practice, giving each session 110% care, passion and precision. Whether you need a clean corporate headshot or a more expressive business portrait, I aim to produce striking, usable images that stand out while remaining true to you and your brand. What makes my portrait work special is a blend of craft and calm direction. I encourage a conversational, easy-going atmosphere so even camera-shy clients feel at ease. I’ll guide pose, expression and lighting with practical, fast direction to capture authentic moments — not forced smiles. The result is professional headshots and portraits that are honest, distinctive and ready for digital profiles, executive bios and corporate communications. How I work: every shoot begins with a short conversation about a desired tone and usage — from LinkedIn and company directories to press and marketing. I tailor the session to suit your needs: simple, efficient headshot sessions for busy professionals, or a longer portrait shoot for creative directors and brand leaders. I can shoot on-location around Soho or in studio; I also have access to a fully equipped studio available for hire when a controlled environment is preferred. Beyond the session, I handle careful selection and retouching to deliver images that look natural and professional. My aim is to make the whole process straightforward and enjoyable, leaving you with portraits that work across every platform. If you want a portrait that reflects your personality and strengthens your professional presence, get in touch — I’ll help you look like the best version of yourself, with images that do the talking.